"Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts."

— El Lizzitsky

"As the saying goes, type is a beautiful group of letters, not a group of beautiful letters."

— Matthew Carter


Movie Night - Helvetica

The first part of a brilliant trilogy from director Gary Hustwit tells the story of one of the most beloved and hated font of all times. The movie is obviously about design and communication. But “Helvetica” also demonstrates how aesthetics and meaning are subject to our interpretation and how our interpretation changes.

(Source: helveticafilm.com)

"Typography has one plain duty before it and that is to convey information in writing."

— Emil Ruder