”(…) a sociologist and consultant working in China and documenting the wildfire spread of new social-media platforms like Weibo and Renren”


An example of how ethnographers work and the knowledge they produce about how people connect emotionally with the products they consume.

Bryant Simon, Professor of History and Director of the American Studies Program at Temple University with his study of how the desires of daily life are revealed from the comfy coaches of Starbucks.