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Jessica Toyota

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The Science of Desire - Business Week

How anthropologists are appliying ethnography to marketing. Not much about the ethics involved.

(Source: Www.businessweek.com)

Tags: Article Business week ethnographic Anthropology
May 03, 2012
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The Myth of the Risk Taker

Tags: entrepreneurship Malcolm Gladwell article risk
May 01, 2012

About

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A Social Sciences student interested in how people work, how people learn and how to make these two things easier.
http://jessicatoyota.wordpress.com/

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