This is a movie about a city. In the neighbourhood of São Paulo (Brasil) street art is the young voice of “subcultures” and the creative answer to the lack of urban planning, of public spaces and of freedom of self-expression. But the authorities are trying to delete it with dull paint, turning the city into a CIdade Cinza.
A movie about a specific period in advertisement and the creative process of agencies. Is discusses the role of ads in the modern storytelling, but also brings some criticism on the dark effects of marketing campaigns.
As beautiful as the two previous one, this movie is an opportunity to think about how cities are designed and how this design impacts our lives. It features a lot of great interviews and present very good insights.
Second part of Hustwit trilogy, with great ideas about the relationship we have with things, environmental responsibilities and the future. The film features stories behind some great products and it is also a chance to hear from professionals behind iconic designs.
The first part of a brilliant trilogy from director Gary Hustwit tells the story of one of the most beloved and hated font of all times. The movie is obviously about design and communication. But “Helvetica” also demonstrates how aesthetics and meaning are subject to our interpretation and how our interpretation changes.