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This is a great Brazilian lingerie brand. At first I found very strange that their site is just a blog, but I do think they are doing something right. After reading a few posts I didn’t feel like someone’s trying to sell me bras, but they really seem to celebrate strong women and also creativity, beauty and art. To me, this already means that they must be doing something right.

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São Paulo is not exactly a pretty city (it is for me), but its certainly for being advertisement free.